Big data is transforming a number of industries, and it can do the same for active transportation and recreation in setting priorities and understanding potential impacts.

Geographic Information System Mapping

GIS mapping can provide decision makers and the general public with the big picture understanding — that is so often missing — of the current situation and opportunities for improvement to an active transportation network and recreational facilities. Social Motion helps authorities to:

  • Map out a clear and simple picture of existing and planned active transportation networks and recreational facilities
  • Include non-spatial data (e.g., type of facility, financial information, photos) for each element on the map, to better describe the context and opportunities
  • Overlay real time cycling and pedestrian traffic on the existing network, drawing upon aggregated and anonomyzed big data collected from mobile signals
  • Add on proposed missing links to the network, and provide the public with the opportunity to provide their own views of future priorities 

Shorthand Cost-Benefit Analysis

Undertake early stage cost-benefit analysis in a way that is highly affordable, accessible to all and transparent in its methodology. Understand which interventions would have the greatest impact in terms of addressing climate, health and congestion issues:


  • Model expected costs, based on actual project estimates or by comparison to an inventory of similar projects
  • Use real time mobility data to model baseline traffic patterns (origin-destination tables)
  • Estimate induced demand from new investments in active transport
  • Quantify societal benefits, using a rigorous CBA framework based on published guidance from leading authorities around the world
  • Determine the distribution of benefits by gender and income