Big Data

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DATA-DRIVEN INSIGHTS

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Big data is transforming a number of industries, and it can do the same for active transportation and recreation in setting priorities and understanding potential impacts.

Geographic Information System Mapping

GIS mapping can provide decision makers and the general public with the big picture understanding — that is so often missing — of the current situation and opportunities for improvement to an active transportation network and recreational facilities. Social Motion helps authorities to:

  • Map out a clear and simple picture of existing and planned active transportation networks and recreational facilities
  • Include non-spatial data (e.g., type of facility, financial information, photos) for each element on the map, to better describe the context and opportunities
  • Overlay real time cycling and pedestrian traffic on the existing network, drawing upon aggregated and anonomyzed big data collected from mobile signals
  • Add on proposed missing links to the network, and provide the public with the opportunity to provide their own views of future priorities 

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